Salvini is one of “us”: a (former) minister, an ordinary citizen. Praxis of enunciation and dynamic transformation of meaning

Abstract

This paper focusses on Matteo Salvini communication strategies enabled on the social networks, especially on Facebook. The comparison with one of his direct political opponents displays the peculiarities of the identity of Salvini as a politician, that strictly depends on his own posts.
The analysis on the processes that determine the coexistence of two main ways/forms to be a politician, takes into account the reflections of Fontanille and Zilberberg on enunciative praxis.