Semiotics of Protest Movements. The No Global Model

  • Giovanna Cosenza


Studying social movements (or protest movements) is interesting not only for contentious politics, but for all disciplines dealing with political communication and for all kinds of marketing -commercial, public, social, even personal. The paper proposes a semiotic analysis of the no-global movement which is considered as a model since it shares some characteristic traits with most of those that have succeeded it. Furthermore, its failure is a warning to all subjects that build their identity on the denial of something or someone.

How to Cite
Cosenza, G. (2022). Semiotics of Protest Movements. The No Global Model. E|C, (35), 208-223. Retrieved from