TY - JOUR AU - Giovanna Cosenza PY - 2022/10/21 Y2 - 2024/03/29 TI - Semiotics of Protest Movements. The No Global Model JF - E|C JA - ec VL - 0 IS - 35 SE - Miscellaneous DO - UR - https://mimesisjournals.com/ojs/index.php/ec/article/view/1966 AB - Studying social movements (or protest movements) is interesting not only for contentious politics, but for all disciplines dealing with political communication and for all kinds of marketing -commercial, public, social, even personal. The paper proposes a semiotic analysis of the no-global movement which is considered as a model since it shares some characteristic traits with most of those that have succeeded it. Furthermore, its failure is a warning to all subjects that build their identity on the denial of something or someone. ER -