Goofynomics: between economics, politics and management of the sense of imminence

Abstract

This article deals with a general analysis of the narrative structure of one of the most popular Italian economics divulgation blogs: Alberto Bagnai’s Goofynomics. Despite its success, this blog has not been yet the object of semiotic or communication analysis. However, we think that this blog is a good case study in order to understand the strategies of communication for a political-informational proposal on the Web. Thus this article proposes some hypothesis on the actantial and temporal organisation of the narrative system of Goofynomics, that has progressively become an intermedial object since its birth, a bit more than four years ago.