AI and technology. Use as an Actualisation of Cultural Models and Semiotic Systems

Abstract

This essay examines the ways in which specific visions of artificial intelligence and technology influence the manner in which AI is de facto used and developed. In order to achieve this, the essay examines the theoretical foundations of the semiotic concepts of cultural models and systems of values. It then employs these concepts to analyse texts in which artificial intelligence and technology are framed and discussed. The concept of use is identified as a central theme in these reflections, as it is made clear that AI is a technology that can be used and developed in certain ways rather than others. The analysis ultimately leads to general conclusions regarding the topics addressed in the essay.